Archive for May, 2009
Links and link quality
May 28th, 2009 by Greg
For a complete search engine optimization effort, you need a good link program. This program should focus on the quality of the links more than the quantity of the links. A single link from a web site that is credible (trustworthy) is worth more than dozens of links from junk sites.
How do you get links from high quality [...]
Posted in SEO | Comments (0)
Web Usability and Conversion Pt. 2
May 15th, 2009 by Greg
A simple but often overlooked design requirement is to make sure there is a ‘call to action’ on your web pages. One of the website optimizer tests you should always run is to determine the best text, graphic and placement of your call to actions.
A few hints for your initial testing: Use clear short concise [...]
Tags: call to action
Posted in SEO, web design | Comments (0)
Is a website still a capital expense?
May 1st, 2009 by Greg
During our annual budgeting process, we were discussing funding of the replacement website for thenetimpact.com that we planned to do this year. In years past, the complete development would be a capitalized expense (i.e. expected to have a lifetime greater than 1 year) which would be depreciated over it’s lifetime which historically has been from [...]
Tags: web design
Posted in web design | Comments (0)