A lot of search engine optimization is just paying attention to the details and being consistent. It’s amazing how many sites out there miss out on the simple basic steps.

1. Do all of your page titles have the keywords you want for that particular page? Does the title describe the content accurately?
2. Does the description on each page reflect what you want the user to see on their search results? Does it have the keywords from the title included.
3. Does the body text of the page include the keywords from the title and description? Do you have enough content that a search engine could tell what the page is about?
4. Do you use alt tags in your images? Do the alt tags use your keywords?
5. Do you have good internal linking using keywords as anchor text within the body text?

If you make sure you have all of these steps well handled, you are far down the path of having a site that will rank well.