Archive: SEO
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Feb 02, 2012
No Comments3 SEO Elements Your Website Should Have
When you are creating a website, having good content is crucial, and optimizing that content for search engines is equally...
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Aug 01, 2011
No CommentsSocial: The Ying to Search’s Yang
The Union of Search and Social Media There has been a lot of conversation on the web regarding social media and search engine optimization – but what does this union really mean? With people actually interacting online, rather than just going online to seek information – the web as a whole is moving in a...
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Jul 05, 2011
No CommentsPress Release Vs. Articles in Content Marketing
To succeed in content marketing, you need to be able to communicate in different ways. When it comes to content marketing strategies, such as blogs, articles, press releases, white papers..etc, it is important to understand how to effectively write content for each individual platform in order to increase exposure and attract the attention of readers....
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Jun 15, 2011
No CommentsSearching for a Cause: SEO For-Profit
Search Engine Marketing and the Non-Profit Sector Looking to increase awareness and funding for your charity or non-profit organization? Look no further than search engine optimization. In 2010 charity organizations in the United States alone collected near $300 billion in donations. Studies have shown a large majority of this funding was done online. With...
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Feb 03, 2011
No CommentsMultilingual Search Engine Optimization
When implementing a global search engine optimization campaign, it is imperative that companies understand which best practices correspond with the market they intend to...
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Dec 14, 2010
No CommentsAdAge Report Shows Facebook’s Influence Worldwide
Advertising Age recently published a white paper on the top 10 trends now shaping global media habits in 2010. Below you will find the AdAge statistics and the influence Facebook has gained across the globe. 1. Even relatively poor populations now consider TV a necessity. 2. Despite the Internet, we’re watching more television-...
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Nov 18, 2010
No CommentsGoogle’s Newest Feature, Hotpot, Stirs Up Local Search Results
This week, Google announced the launch of their newest feature, Hotpot, which now incorporates user ratings to personalize search results. Prior to Hotpot’s launch, Google Maps provided user reviews which it cultivated from across the web. Now Google has taken that feature a step further by obtaining reviews and recommendations from venues you and people...
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Oct 06, 2010
No CommentsTwitter Tips for SEO
Optimizing Twitter accounts proves beneficial for search engine rankings Select an SEO-Friendly Twitter Handle Just as choosing an SEO-friendly URL is important, a Twitter handle (username) should be as well. Why? Twitter handles have their own customized URL which creates a static address for future indexing; Twitter URL’s are indexed by search engines the same...
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Jul 01, 2010
No CommentsWhen it Comes to SEO, Links are Supreme
The goal of search engine optimization is to show the search engines that your website is important. Link building is the process of getting your website’s link on other sites to generate increased traffic to your website. Link popularity is the number of links pointing to your site from other sites on the Internet. The search engines...
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May 14, 2010
No CommentsStudy Finds Ecommerce Experts Believe SEO is Crucial
Using effective SEO practices on your ecommerce business website can ensure a steady, reliable flow of targeted traffic that should give you a good conversion rate and a healthy bottom line, and according to a recent survey from the online trade publication Practical eCommerce, search engine optimization has become a top priority for digital marketing...
