Archive for the ‘SEO’ Category
When it Comes to SEO, Links are Supreme
July 1st, 2010 by admin
The goal of search engine optimization is to show the search engines that your website is important. Link building is the process of getting your website’s link on other sites to generate increased traffic to your website.
Link popularity is the number of links pointing to your site from other sites on the Internet. The search engines consider [...]
Tags: link building, SEO
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Study Finds Ecommerce Experts Believe SEO is Crucial
May 14th, 2010 by admin
Using effective SEO practices on your ecommerce business website can ensure a steady, reliable flow of targeted traffic that should give you a good conversion rate and a healthy bottom line, and according to a recent survey from the online trade publication Practical eCommerce, search engine optimization has become a top priority for digital marketing [...]
Tags: ecommerce Marketing, ecommerce seo, search engine marketing, search engine optimization, SEO
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Top 10 SEO tasks that are often forgotten
December 31st, 2009 by Greg
One of the common problems I find with websites is that there are many very simple mistakes that could have been avoided by testing. None of these are difficult or not obvious, just often omitting when you are working on a many page site.
Broken links
Misspellings
Formatting issues
Forgetting to put in good unique title on each page
A [...]
Tags: meta tags, search engine optimization, SEO
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Linking – It’s just that important
December 17th, 2009 by admin
The single most important thing to do (after getting your basic SEO setup on your site done) is to work getting links to your site. There are lots of links you can get easily buy adding your site to free directories and other low page rank sites but for the most part, these don’t really [...]
Tags: linking, page rank, SEO
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Get the SEO Basics Right
November 9th, 2009 by Greg
A lot of search engine optimization is just paying attention to the details and being consistent. It’s amazing how many sites out there miss out on the simple basic steps.
1. Do all of your page titles have the keywords you want for that particular page? Does the title describe the content accurately?
2. Does the description [...]
Tags: SEO
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Websites and Analytics
September 28th, 2009 by Greg
The statement “There are three kinds of lies: lies, damned lies, and statistics.” was popularized by Mark Twain at the turn of the last century. Some things never change… I spend some time every day going over analytics for several dozen websites. Over time you get used to the weekly and seasonal ebbs and flows [...]
Tags: analytics
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SES San Jose 2009
August 15th, 2009 by Greg
We just returned from the Search Engine Strategies conference in San Jose. This is our second year of taking the whole web marketing team out there. It probably is one of the best investments we make all year.
It is amazing just how rapidly this space is evolving. While social media was an important topic last [...]
Tags: SEO, SES, Social Media
Posted in General, SEO, Social Media | Comments (0)
Traffic is Not the Most Important Thing!
June 15th, 2009 by Greg
When we get a new marketing client, the first impulse is to dig in and put together an overall plan to fix all of the search engine optimization issues their website has and build a powerful social marketing plan. You could spend many hours reviewing a website and coming up with dozens of changes about what [...]
Tags: conversion, SEO
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Links and link quality
May 28th, 2009 by Greg
For a complete search engine optimization effort, you need a good link program. This program should focus on the quality of the links more than the quantity of the links. A single link from a web site that is credible (trustworthy) is worth more than dozens of links from junk sites.
How do you get links from high quality [...]
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Web Usability and Conversion Pt. 2
May 15th, 2009 by Greg
A simple but often overlooked design requirement is to make sure there is a ‘call to action’ on your web pages. One of the website optimizer tests you should always run is to determine the best text, graphic and placement of your call to actions.
A few hints for your initial testing: Use clear short concise [...]
Tags: call to action
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