Archive: SEO
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Dec 31, 2009
No CommentsTop 10 SEO tasks that are often forgotten
One of the common problems I find with websites is that there are many very simple mistakes that could have been avoided by testing. None of these are difficult or not obvious, just often omitting when you are working on a many page site. Broken links Misspellings Formatting issues Forgetting to put in good unique...
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Dec 17, 2009
No CommentsLinking – It’s just that important
The single most important thing to do (after getting your basic SEO setup on your site done) is to work getting links to your site. There are lots of links you can get easily buy adding your site to free directories and other low page rank sites but for the most part, these don’t really...
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Nov 09, 2009
No CommentsGet the SEO Basics Right
A lot of search engine optimization is just paying attention to the details and being consistent. It’s amazing how many sites out there miss out on the simple basic steps. 1. Do all of your page titles have the keywords you want for that particular page? Does the title describe the content accurately? 2. Does...
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Sep 28, 2009
No CommentsWebsites and Analytics
The statement “There are three kinds of lies: lies, damned lies, and statistics.” was popularized by Mark Twain at the turn of the last century. Some things never change… I spend some time every day going over analytics for several dozen websites. Over time you get used to the weekly and seasonal ebbs and flows...
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Aug 15, 2009
No CommentsSES San Jose 2009
We just returned from the Search Engine Strategies conference in San Jose. This is our second year of taking the whole web marketing team out there. It probably is one of the best investments we make all year. It is amazing just how rapidly this space is evolving. While social media was an important topic...
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Jun 15, 2009
1 CommentTraffic is Not the Most Important Thing!
When we get a new marketing client, the first impulse is to dig in and put together an overall plan to fix all of the search engine optimization issues their website has and build a powerful social marketing plan. You could spend many hours reviewing a website and coming up with dozens of changes about what...
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May 28, 2009
No CommentsLinks and link quality
For a complete search engine optimization effort, you need a good link program. This program should focus on the quality of the links more than the quantity of the links. A single link from a web site that is credible (trustworthy) is worth more than dozens of links from junk sites. How do you get links from high...
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May 15, 2009
No CommentsWeb Usability and Conversion Pt. 2
A simple but often overlooked design requirement is to make sure there is a ‘call to action’ on your web pages. One of the website optimizer tests you should always run is to determine the best text, graphic and placement of your call to actions. A few hints for your initial testing: Use clear short...
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Mar 18, 2009
No CommentsWebsite Usability, Conversion and Appearance Pt. 1
One of the most challenging aspects of web design is to find a design that is appealing but also effective. It seems that often these two requirements are mutually exclusive. We have an art site that has a large number of daily visitors. It is the greatest tool for testing all sorts of ideas since...
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Mar 07, 2009
No CommentsMeta Tags – Customer Invitations and Search Hints
A meta tag is information put on a web page that is not displayed to the viewer. Its function is to provide information to programs that read the web sites such as browsers or search engine spiders. The two most prevalent are the description and the keyword tag. The format of a meta tag is: <meta...
