Archive: Social Media
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Aug 01, 2011
No CommentsSocial: The Ying to Search’s Yang
The Union of Search and Social Media There has been a lot of conversation on the web regarding social media and search engine optimization – but what does this union really mean? With people actually interacting online, rather than just going online to seek information – the web as a whole is moving in a...
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Jun 15, 2011
No CommentsSearching for a Cause: SEO For-Profit
Search Engine Marketing and the Non-Profit Sector Looking to increase awareness and funding for your charity or non-profit organization? Look no further than search engine optimization. In 2010 charity organizations in the United States alone collected near $300 billion in donations. Studies have shown a large majority of this funding was done online. With...
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Mar 29, 2011
No CommentsOptimize Your Social Networks for Personal Branding
Companies recognize the importance of building a strong brand. Over the last few years, it has become apparent that personal branding is just as important as establishing a recognizable brand for your company. Research has shown that consumers trust people more than they trust a brand; in order to build trust among your target market,...
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Feb 03, 2011
No CommentsMultilingual Search Engine Optimization
When implementing a global search engine optimization campaign, it is imperative that companies understand which best practices correspond with the market they intend to...
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Dec 14, 2010
No CommentsAdAge Report Shows Facebook’s Influence Worldwide
Advertising Age recently published a white paper on the top 10 trends now shaping global media habits in 2010. Below you will find the AdAge statistics and the influence Facebook has gained across the globe. 1. Even relatively poor populations now consider TV a necessity. 2. Despite the Internet, we’re watching more television-...
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Nov 18, 2010
No CommentsGoogle’s Newest Feature, Hotpot, Stirs Up Local Search Results
This week, Google announced the launch of their newest feature, Hotpot, which now incorporates user ratings to personalize search results. Prior to Hotpot’s launch, Google Maps provided user reviews which it cultivated from across the web. Now Google has taken that feature a step further by obtaining reviews and recommendations from venues you and people...
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Oct 06, 2010
No CommentsTwitter Tips for SEO
Optimizing Twitter accounts proves beneficial for search engine rankings Select an SEO-Friendly Twitter Handle Just as choosing an SEO-friendly URL is important, a Twitter handle (username) should be as well. Why? Twitter handles have their own customized URL which creates a static address for future indexing; Twitter URL’s are indexed by search engines the same...
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Mar 16, 2010
No CommentsFacebook Revises Promotional Guidelines
Will the new promotions guidelines change the way businesses use Facebook? Everyday more and more brands are popping up on Facebook as a way to engage their fans, but most find that simply updating a status on a business fan page from time to time may not be enough to make an impact with...
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Sep 08, 2009
No CommentsThe Search Engines, Social Search and Buzz
One way to think about the search engines is that it is their job to show you the sites that have the most activity around them (buzz) given your search terms (kind of like a buzz-o-meter). This is a very challenging task given the shear size of the Internet. Google, for example looks at all...
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Aug 15, 2009
No CommentsSES San Jose 2009
We just returned from the Search Engine Strategies conference in San Jose. This is our second year of taking the whole web marketing team out there. It probably is one of the best investments we make all year. It is amazing just how rapidly this space is evolving. While social media was an important topic...
