Archive for the ‘Social Media’ Category
Facebook Revises Promotional Guidelines
March 16th, 2010 by admin
Will the new promotions guidelines change the way businesses use Facebook?
Everyday more and more brands are popping up on Facebook as a way to engage their fans, but most find that simply updating a status on a business fan page from time to time may not be enough to make an impact with their online [...]
Tags: Facebook Advertising, Facebook for Business, search engine optimization, Social Media
Posted in Social Media | Comments (0)
The Search Engines, Social Search and Buzz
September 8th, 2009 by Greg
One way to think about the search engines is that it is their job to show you the sites that have the most activity around them (buzz) given your search terms (kind of like a buzz-o-meter). This is a very challenging task given the shear size of the Internet. Google, for example looks at all [...]
Tags: search engines, social search
Posted in Social Media | Comments (0)
SES San Jose 2009
August 15th, 2009 by Greg
We just returned from the Search Engine Strategies conference in San Jose. This is our second year of taking the whole web marketing team out there. It probably is one of the best investments we make all year.
It is amazing just how rapidly this space is evolving. While social media was an important topic last [...]
Tags: SEO, SES, Social Media
Posted in General, SEO, Social Media | Comments (0)
Are websites obsolete?
July 30th, 2009 by Greg
In short, no, but its role is changing.
Prior to the explosion of social media, a company’s web strategy revolved around its core website. The key issues were mostly related to garnering traffic and the best means to convert that traffic. Now the core website is becoming just one component, albeit one with a central hub role, [...]
Tags: SEO, Social Media, web design
Posted in Social Media | Comments (0)