Archive: Social Media
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Nov 18, 2010
No CommentsGoogle’s Newest Feature, Hotpot, Stirs Up Local Search Results
This week, Google announced the launch of their newest feature, Hotpot, which now incorporates user ratings to personalize search results. Prior to Hotpot’s launch, Google Maps provided user reviews which it cultivated from across the web. Now Google has taken that feature a step further by obtaining reviews and recommendations from venues you and people...
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Oct 06, 2010
No CommentsTwitter Tips for SEO
Optimizing Twitter accounts proves beneficial for search engine rankings Select an SEO-Friendly Twitter Handle Just as choosing an SEO-friendly URL is important, a Twitter handle (username) should be as well. Why? Twitter handles have their own customized URL which creates a static address for future indexing; Twitter URL’s are indexed by search engines the same...
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Mar 16, 2010
No CommentsFacebook Revises Promotional Guidelines
Will the new promotions guidelines change the way businesses use Facebook? Everyday more and more brands are popping up on Facebook as a way to engage their fans, but most find that simply updating a status on a business fan page from time to time may not be enough to make an impact with...
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Sep 08, 2009
No CommentsThe Search Engines, Social Search and Buzz
One way to think about the search engines is that it is their job to show you the sites that have the most activity around them (buzz) given your search terms (kind of like a buzz-o-meter). This is a very challenging task given the shear size of the Internet. Google, for example looks at all...
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Aug 15, 2009
No CommentsSES San Jose 2009
We just returned from the Search Engine Strategies conference in San Jose. This is our second year of taking the whole web marketing team out there. It probably is one of the best investments we make all year. It is amazing just how rapidly this space is evolving. While social media was an important topic...
