Archive: web design
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May 14, 2010
No CommentsStudy Finds Ecommerce Experts Believe SEO is Crucial
Using effective SEO practices on your ecommerce business website can ensure a steady, reliable flow of targeted traffic that should give you a good conversion rate and a healthy bottom line, and according to a recent survey from the online trade publication Practical eCommerce, search engine optimization has become a top priority for digital marketing...
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May 15, 2009
No CommentsWeb Usability and Conversion Pt. 2
A simple but often overlooked design requirement is to make sure there is a ‘call to action’ on your web pages. One of the website optimizer tests you should always run is to determine the best text, graphic and placement of your call to actions. A few hints for your initial testing: Use clear short...
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May 01, 2009
No CommentsIs a website still a capital expense?
During our annual budgeting process, we were discussing funding of the replacement website for thenetimpact.com that we planned to do this year. In years past, the complete development would be a capitalized expense (i.e. expected to have a lifetime greater than 1 year) which would be depreciated over it’s lifetime which historically has been from...
