Posts Tagged: Social Media
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Aug 01, 2011
No CommentsSocial: The Ying to Search’s Yang
The Union of Search and Social Media There has been a lot of conversation on the web regarding social media and search engine optimization – but what does this union really mean? With people actually interacting online, rather than just going online to seek information – the web as a whole is moving in a...
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Mar 29, 2011
No CommentsOptimize Your Social Networks for Personal Branding
Companies recognize the importance of building a strong brand. Over the last few years, it has become apparent that personal branding is just as important as establishing a recognizable brand for your company. Research has shown that consumers trust people more than they trust a brand; in order to build trust among your target market,...
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Nov 10, 2010
No Comments5 Emerging Internet Marketing Trends to Boost Business in 2010
A short and sweet overview of The Net Impact’s Search Engine Strategies Session 1) Getting Mobilized with Mobile SEO Mobile Marketing is on the cusp of becoming the most powerful form of marketing in years. Why? Nearly 35 of all mobile handsets are smart phones 3x more mobile handsets are installed than PC’s Mobile is...
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Mar 16, 2010
No CommentsFacebook Revises Promotional Guidelines
Will the new promotions guidelines change the way businesses use Facebook? Everyday more and more brands are popping up on Facebook as a way to engage their fans, but most find that simply updating a status on a business fan page from time to time may not be enough to make an impact with...
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Aug 15, 2009
No CommentsSES San Jose 2009
We just returned from the Search Engine Strategies conference in San Jose. This is our second year of taking the whole web marketing team out there. It probably is one of the best investments we make all year. It is amazing just how rapidly this space is evolving. While social media was an important topic...
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Jul 30, 2009
No CommentsAre websites obsolete?
In short, no, but its role is changing. Prior to the explosion of social media, a company’s web strategy revolved around its core website. The key issues were mostly related to garnering traffic and the best means to convert that traffic. Now the core website is becoming just one component, albeit one with a central hub...
